Marketing that's planned, measured and built to grow.
I create data-driven marketing strategies, powered by AI and automation, that bring you the right customers and turn them into revenue.
The problem
Spending money on marketing without a clear plan.
Many businesses spend money on marketing without a clear plan:
- Posting with no direction
- Running ads that do not convert
- Never knowing what is actually working
The result is wasted budget, inconsistent leads and no clear path to growth.
What a strategy gives you
A marketing strategy is your roadmap.
It defines who you are targeting, what you say to them, where you reach them and how you measure success, so every pound you spend has a purpose.
What I deliver
Eight parts of a strategy that works together.
Market and competitor research
Understand your audience, your competitors and the gaps you can own, using AI-assisted research to go faster and deeper.
Brand positioning and messaging
A clear, compelling message that explains why customers should choose you.
Customer journey and funnel design
Map every step from first click to loyal customer, then remove the friction.
SEO and content strategy
Keyword research, content calendars and page plans that bring steady organic traffic.
Paid advertising strategy
Google, Meta and LinkedIn campaign plans with clear budgets, targeting and testing frameworks.
Email and CRM marketing
Automated nurture sequences that turn leads into customers and customers into repeat buyers.
Social media strategy
Platform-specific plans, content pillars and posting systems that build authority and engagement.
Analytics and reporting
Dashboards that show what is working, so you can invest with confidence.
The AI advantage
Because I work across AI and automation, your strategy does not stay on paper. I can:
- Speed up research, ideas and content production
- Automate lead capture, follow-up and email sequences
- Personalise messaging at scale
- Build reporting that updates itself
- Connect your website, CRM and ad platforms into one joined-up system
My strategy process
Five steps from audit to a plan you can measure.
Discovery and audit
I review your current marketing, website, analytics and goals.
Research and insight
Audience, competitor and market analysis to find your best opportunities.
Strategy and roadmap
A clear 90-day plan with priorities, channels, budgets and KPIs.
Implementation support
I can build the systems, set up the automation and guide your team or agency.
Measure and optimise
Monthly reviews and adjustments based on real data.
Packages
Start with an audit, or go all the way to a running system.
Strategy Audit
- Best for
- Businesses unsure what's working
- What's included
- Review of website, channels and analytics, with a prioritised action plan
Growth Roadmap
- Best for
- Businesses ready to scale
- What's included
- Full research, positioning, funnel and channel strategy, with a 90-day plan
Strategy and Automation
- Best for
- Businesses wanting results, not just a plan
- What's included
- Roadmap plus AI and automation setup, reporting dashboards and monthly optimisation
Why work with me
Strategy tied to revenue
Every recommendation links to leads, sales or retention.
Strategy and execution in one place
Most strategists hand over a document. I can also build the systems that put it to work.
Modern tools, human judgement
AI speeds up the work, and experience shapes the decisions.
Plain-English reporting
You always know what is happening and why.
Direct access
You work with me, not a rotating team.
Results you can expect
A clear plan for who to target and what to say
More qualified leads from the same or smaller budget
Less wasted ad spend
A measurable, repeatable growth system
FAQs
Who is this for?
Small and medium businesses, startups and service providers who want a clear, practical plan to grow.
Do you run the marketing for me?
I can build the strategy and systems, and support your team or agency in delivering it. Ongoing management can be discussed case by case.
How long until I see results?
Quick wins such as conversion fixes and automation often show within weeks. SEO and brand-building usually take 3 to 6 months to gain momentum.
What do I need to get started?
Access to your website, analytics and any ad accounts, plus a conversation about your goals.
How is this different from an agency?
You get senior, direct attention, a strategy tailored to your business and AI-powered systems that reduce ongoing costs.
How much does it cost?
It depends on scope. After a free strategy call, you receive a clear, fixed-price proposal.
Ready for a marketing plan that works?
Book a free 30-minute strategy call and I'll share the quick wins I spot in your current marketing.